Day Four of the 4cLegal Academy opens with a focus on personal branding and professional communication — a crucial skillset for anyone looking to stand out in today’s legal market. Leading the session is Roberta De Matteo, President of MOPI and expert in communication for law firms. The challenge? Designing a launch campaign for a newly founded law firm, putting themselves in the shoes of its founding partners. A test of creativity, strategic thinking, and self-awareness. In the afternoon, the Academy shifts to the world of business: Stefania Sgattoni, Head of Legal at Cassina, presents an individual assignment based on a real case of suspected counterfeiting. After exploring the brand’s DNA and the legacy of its design icons, the finalists are tasked with drafting a legal opinion to protect one of the company’s signature products. Judging the challenge, alongside Alessandro Renna and Mario Alberto Catarozzo, is Anna Puccio, Independent Board Member and Senior Advisor in Sustainability and Innovation. A high-responsibility exercise, supported by the strategic use of the 4cAi Personal Assistant.